We are UC Berkeley’s first student-run design organization since 2003.

As a human-centered design consultancy, we work with clients on projects ranging from physical to digital products, brands, and experiences.

We’re also passionate about education and making design resources more accessible — we teach the Human-Centered Design DeCal every semester at Berkeley, host an annual HCD conference, provide public design workshops, and more.

As a design consultancy that puts empathy and humans at the forefront of our design thinking process, we understand the value of diverse perspectives. We are committed to enhancing diversity, equity, and inclusion in the design community at UC Berkeley. We strive to amplify representation in design and technology by prioritizing design education accessibility and continually improving our club's inclusivity and diversity.